This is partly because, for several decades, most people who chose meat/animal-free diets did so solely for ethical, environmental or health reasons, and didn’t really care about having big muscles. As discussed in What About Protein?, there are many reasons for how this myth became so ingrained in the popular culture, but the reality is that from the hippie culture of the 60s until fairly recently, a lot of those who followed a plant-based diet were pretty skinny. Most people, however, seem to think humans are more like lions, requiring meat or some form of animal protein at every meal to get big and strong. Of course only one of those two beliefs is actually true, as anyone who has ever seen a (herbivorous) silverback gorilla can easily deduce. This is because we’ve been conditioned to believe that you need to eat lots of animal protein to build muscle and strength, and that protein really only comes from animal foods. The stereotype of the weak, skinny vegan has become so universal that most people would have a hard time believing any person of significant size or strength didn’t eat meat or other animal products.
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